You can have the best online business in the world, but it won’t do you any good if you don’t have the proper softwares in place that allow you to analyze your business. If you can’t find the problems in your business, then you have no way of knowing what areas you need improvement. The only way you can take your business to the next level is by diagnosing the problem areas and getting them corrected!

In this article, I am going to briefly go over 2 areas of your business that you must analyze on a regular basis.

Traffic Sources

Traffic is the lifeblood of any online business. Without traffic you will have nobody entering your business which means you won’t be making any sales. Most people with online businesses have multiple sources of traffic. This is why it is essential to have a tracking software that helps you analyze where all of your leads are coming from. Once you know which traffic sources aren’t working well, then you can focus on improving those!

There are a lot of tracking softwares out there, but the best one that I have found is ClickMagick. It’s very user friendly, and they have all kinds of trainings that will teach you anything you need to know about the software. If you want to check it out, just click on the link here!

Email Statistics

The 2nd part of your business that you must analyze regularly is the emails in your autoresponder! There are two key statistics that you need to watch.

1. Email Open Rate – This is the percentage of people that are actually opening your emails. A good goal to shoot for is an open rate of around 30%. If you aren’t getting at least a 30% open rate on your emails, then I would suggest modifying the subject of your email to make it more intriguing!
2. Click Through Rate – This is the percentage of people that actually click on the links in the body of your email. A good goal to shoot for your click through rate is around 5%. If you aren’t getting at least a 5% click through rate on your emails, then that means you need to make some changes in the body of your email.

There are lots of great softwares out there for creating and monitoring automated emails, but I believe Get Response is the best one out there! It is super easy to create emails, and the email open rate and click through rate are both displayed right next to each email!

If you are interested in giving Get Response a try, then you can check it out here!

Tracking is one of the most important aspects of your online business! If you aren’t tracking at least your traffic and your email statistics, then I highly suggest you start doing that today! I promise it will completely transform your business 🙂

Stay Strong,

John

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P.P.S. Let me know your thoughts on this article in the comments below!